As the government looks into ways to stem the rising tide of health problems caused by physical inactivity, a sports performance specialist has launched a service aimed at helping improve the nation’s wellbeing while boosting business performance.
Game Changer Performance (GCP), which works with some of the nation’s top sports stars, has created both a digital and a physical service aimed at enabling businesses to improve the health of their workforce.
Alongside a digital profiling programme, it’s created a service offering workplace fitness spaces and developed cutting edge physical fitness programmes. The organisation has also added bolt-on equipment bundles so remote workers can carry out their exercises at home.
GCP has partnered with Indigo Fitness to create the training spaces and unveiled a showcase facility at GCP’s Derby HQ which, as well as being used by its own staff, offers a taste of what companies can enjoy on their own premises or consumers can create in their own homes.
The space contains four ‘pods’ focusing on different pillars of health – strength, conditioning, mobility and cardio – which can be used in conjunction with GCP’s Train programmes or independently.
With Indigo’s manufacturing capabilities, the pod system can be scaled up or down and branded with corporate logos.
Derbyshire-based GCP has, for the past three years, been working alongside the Football Association and the Professional Footballers Association at England’s national football centre in Staffordshire, St George’s Park.
It was this kind of experience of preparing sports stars for the competition which was the inspiration for its profiling app, named Curve, and bespoke workplace fitness solution, called Train.
GCP’s multi-disciplinary team wanted the corporate market to benefit from the same unique ‘movement, mindset and lifestyle’ profiling system it uses to help elite sportspeople prepare for competitions.
GCP director Jake Keeling explained: “Elite sports have been using a preventative approach for years. Ensuring that athletes and teams are eating right, conditioned properly, recovering correctly, and managing their training loads sensibly ensures that they’re better prepared for competition than ever before.
“It seems like a natural fit to take this approach into the corporate health market. If elite teams and athletes have access to all this knowledge, equipment, technology, and success then why shouldn’t progressive businesses as well?
“Our Train programme is of huge benefit to employers, both in terms of attracting and retaining talent, because mental health and exercise are intrinsically linked in creating a healthy lifestyle.
“Many people will continue to work from home over the coming months and years. For progressive companies looking to give their people more support when in the office, providing them with a space to train in is a superb and timely concept and many companies will have much more redundant space now so why not convert an existing meeting room into a functional fitness space?”
“Partnering with Indigo and being able to utilise their expertise in design and manufacture of elite training spaces really has taken our offering to the next level. The great thing with Train is that as well as the bespoke training spaces, we can also provide people with home exercise bundles to continue their training from home, backed up with programmes and access to our specialists via our digital platform.
“It’s a hybrid solution that works perfectly with the situation we currently all find ourselves in. GCP Train truly has the ability to change the corporate health game for the better.”
Tom Rooke from Indigo Fitness added: “The combination of Indigo’s leading design, equipment, facilities and combining them with GCP’s range of expert physical and digital performance services is something the corporate and consumer health market is crying out for, we are excited by what this partnership can bring to the market.”
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